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About us

About SW Beauty Academy

One space. Two ways to experience beauty.

Inside the SW Beauty studio at Jesselton Quay

Our approach

Care, precision and honesty

SW Beauty Academy is a beauty studio and professional training space on Level 3 of Jesselton Quay, Kota Kinabalu, Sabah. We provide professional beauty services and practical artistry training in a working studio environment.

SW Beauty Academy is a beauty studio and professional beauty academy on Level 3 of Jesselton Quay, Kota Kinabalu. Clients visit us for lashes, brows, lips and skin care — and aspiring artists come to learn the skills behind them.

Every appointment starts with listening. We take time to understand your features, lifestyle and the look you want, then recommend what genuinely suits you — including when a treatment isn't the right fit. We work carefully, keep our studio clean and calm, and explain preparation and aftercare clearly so you know exactly what to expect.

Our training philosophy: artists learn best by doing. Academy students practise on real models inside our working studio, in small groups with close guidance — so the skills they build are practical, not just theoretical.

Our team

The people behind SW Beauty

Shirley

Founder

Shirley, Founder

The founder of SW Beauty, elevating beauty standards — Shirley Len. A professional in eyelash extensions since 2016, she is dedicated to perfection, merging technical expertise with an artistic touch to deliver top-tier beauty services.

  • •Malaysia National Qualification SKM 1 & 2
  • •HRD Corp Certified Trainer
  • •2025 Certified TVET Instructor
  • •2025 MIVA Asia Contest International Judge
  • •2024 MIVA Asia Contest International Judge
  • •2024 Certified by China Professional Aesthetic Ability
  • •2023 SISA International Beauty Association of Vice President
  • •2023 MIVA Asia Contest International Judge
  • •2023 UTM Space International Vocational Judge Accreditation
  • •2022 MNTA Artist Association Member
  • •2021 5th Asiatic Beauty Skill Competition International Judge
  • •2019 Golden Tweezer Championship Excellent Award in 6D Volume Eyelash Extension
  • •2018 2nd North America Beauty Contest Excellent Award in Classic Eyelash Extension
  • •2017 Korea Beauty Art Expert Associate of Semi-Permanent Make Up
  • •2015 City Guilds of Cosmetic Make-up
  • •2015 Australia College Hair Design & Beauty of Diploma Beauty Therapy
  • •2014 Cosmetic Science of Providence University in Taiwan

Coryn

Beauty Manager & Beauty Consultant

Coryn, Beauty Manager & Beauty Consultant

I'm Coryn, a Beauty Manager & Beauty Consultant with 5 years of experience in the beauty industry. I specialise in personalised beauty consultations, understanding each client's concerns & goals to recommend treatments that truly suit them. Passionate about beauty & continuous learning, I stay updated with new treatments and techniques to provide thoughtful, professional care. As a Beauty Manager, I also support the team in maintaining service standards & ensuring each client receives a comfortable and positive experience at SW Beauty. At SW Beauty, I hope every client feels comfortable, understood and confident in their beauty journey.

Sharon

Receptionist

Sharon, Receptionist

I'm Sharon, a Receptionist at SW Beauty. I assist with front desk duties, client appointments and customer enquiries, handle client messages & help create video content for SW Beauty's social media. I'm passionate about providing friendly & responsive customer service, making sure every client receives the right information & feels well assisted from the moment they contact us. I enjoy capturing the beauty and atmosphere of SW Beauty through creative videos & content, helping clients get to know our services and salon experience better.

Abbie

Beauty Therapist & Lash Artist

Abbie, Beauty Therapist & Lash Artist

I'm Abbie, a Beauty Therapist & Lash Artist at SW Beauty with 2 years of experience in the beauty industry. I specialise in eyelash extensions, creating customised lash designs that suit each client's natural lashes, eye shape and personal style. In 2025, I participated in the MIVA Asia Contest International and was honoured to achieve 1st Place in the competition. Passionate about beauty and lash techniques, I'm always learning and improving to provide comfortable, neat and personalised lash services. At SW Beauty, I hope every client leaves feeling confident, comfortable and happy with their new look.

Norasidah

Beauty Therapist

Norasidah, Beauty Therapist

I'm Norasidah, a Beauty Therapist at SW Beauty, with 4 years of experience as a Therapist and 2 years as a Beautician. I specialise in body massage and facial treatments, focusing on personalised care to suit each client's needs and preferences. With a passion for beauty and wellness, I aim to provide a relaxing and comfortable experience while ensuring every treatment is carried out with care and attention. At SW Beauty, I hope every client feels relaxed, refreshed and well cared for after every visit.

What to expect

Your visit, step by step

  • A warm welcome and a relaxed, unhurried studio
  • A consultation before your treatment begins
  • Clear, honest advice about what suits you
  • Hygiene-conscious practices throughout
  • Written or verbal aftercare guidance before you leave

The studio

Inside Jesselton Quay

Reception and our signature curved wallThe corridor through the studioMirror stations for brow and makeupStyling stations with backlit mirrors
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